Web 2.0 Expo 2007

I spent the last week in San Francisco attending Web 2.0 Expo 2007. For beginners, the official web site defines Web 2.0 Expo as an annual gathering of technical, design, marketing, and business professionals who are building the next generation web. The web site also claims that Web 2.0 Expo features the most innovative and successful Internet industry figures and companies providing attendees with examples of business models, development paradigms, and design strategies to enable mainstream businesses and new arrivals to the Web 2.0 world to take advantage of this new generation of services and opportunities.

So, what is Web 2.0? The first Web 2.0 conference was held in 2004, so at least since four years, people are trying to define and refine the answer. Apparently, there are many answers to that question and they all seem to complement each other.

Tim O’Reilly briefly defines Web 2.0 as “Networked applications that explicitly leverage network effects”. This is quite a simple form of referring to user generated content, social software, syndication, participation, folksonomy and all other names and descriptors used to define Web 2.0. It covers a lot of ground, but does it cover all?    

The movie below was shown just before the keynotes of the first day.

And this one was shown on the second day, again, just before the keynotes.

 

Now, after watching these, I’d say Web 2.0 is all about “harnessing collective intelligence and enabling two way use of web”.

What is your pick?

Written by Kaan Bora on April 22nd, 2007 with no comments.
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